Creativity, resilience, and passion define LUBRAM’s journey as he transforms dreams into music and art.
In an entertainment industry where many artists struggle to stand out, Alaba Babatunde Paul, professionally known as LUBRAM, is steadily carving a unique path for himself.
Based in Lagos State, Nigeria, LUBRAM is far more than just a musician. He is a songwriter, visual artist, graphic designer, and creative entrepreneur whose journey reflects the power of passion, consistency, and self-belief.
For LUBRAM, creativity has always been a natural part of his identity. His entrance into entertainment was not driven by trends or pressure but by a genuine desire for self-expression. Music became an outlet through which he could communicate emotions, share experiences, and connect with people on a deeper level.
At the same time, his love for visual arts helped shape his artistic perspective, allowing him to balance multiple creative pursuits while continuously refining his craft.
Like many Nigerian artists, LUBRAM grew up listening to legendary musicians whose works left lasting impressions on him. He speaks fondly of icons such as Fela, Barrister, and King Sunny Ade, whose sounds contributed to the rich cultural foundation of Nigerian music.
Contemporary artists including Wande Coal, Olamide, and Lil Kesh have also played a role in inspiring his musical direction. Yet, despite these influences, LUBRAM remains committed to developing a sound that is distinctly his own—one rooted in his personal experiences, emotions, and worldview.
The road to recognition has not been without challenges. Although he is currently managed by Hierarchy Empire, gaining visibility and attracting meaningful support remains one of the most difficult aspects of building a music career.
Promotion requires resources, strategic connections, and relentless dedication! Nevertheless, LUBRAM understands that success rarely comes overnight. Through patience, persistence, and continuous improvement, he has learned to remain focused on the bigger picture.
When performing live, authenticity is his greatest tool. He believes that audiences deserve more than songs; they deserve memorable experiences. Whether through eye contact, interaction, emotional delivery, or energetic stage presence, LUBRAM strives to ensure that every performance leaves a lasting impression.
For him, no two audiences are the same, and every stage presents a new opportunity to connect with listeners. Among the most rewarding moments of his career so far has been witnessing people genuinely embrace his music.
Seeing listeners sing along, receiving encouraging feedback, and knowing that his art has positively impacted others fuels his determination to keep creating.
Looking ahead, LUBRAM intends to strengthen his fan base, improve his artistry, collaborate with exceptional musicians and producers, and establish himself as a respected figure within the entertainment industry.
He is currently preparing for the release of his forthcoming EP, SOPHRON, a project exploring themes of love, hustle, respect, and personal growth. Before the EP arrives, fans can anticipate his new single, FEEL GOOD, produced by GCN and scheduled for release on July 24.
Despite his many talents, music remains closest to his heart. It is the medium through which he tells stories, inspires others, and transcends geographical boundaries.
As he continues his journey, LUBRAM leaves aspiring creatives with a message worth remembering: “Don’t wait for perfect conditions before you start. Start where you are, use what you have, and keep moving forward”.
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