Hilary Igbadume Itsabemoh, better known as Lary Costly, is a proud son of Jattu Uzairue in Etsako West Local Government Area, Edo State, Nigeria.

Now based in Lagos, he’s carving his path in the music industry, combining his love for Afrobeats with storytelling and global influences.
“Growing up, I was surrounded by sounds and vibes that inspired me to create,” Lary shares. His artistic journey began with poetry, which evolved into a deep connection with music. Starting as a hobby, his passion turned into a calling as he found himself drawn to the energetic rhythms of Afrobeats and the lyrical prowess of rap.
A Unique Sound Shaped by Legends
Lary’s music is a fusion of influences, drawing inspiration from African icons like Fela Kuti, P-Square, and 2Baba, who showed him how to blend African roots with global appeal. American rap legends Tupac and Eminem also played a significant role in shaping his lyricism and flow. “Fela Kuti inspired me with his raw energy and powerful storytelling, while Tupac and Eminem taught me how to channel emotion through music,” he explains.
This eclectic mix of styles has helped Lary craft a sound that’s uniquely his own. His music combines catchy Afrobeats rhythms with deep lyrics and a touch of rap, creating tracks that resonate with both the heart and the dance floor.
Overcoming the Odds
Like many rising stars, Lary has faced challenges in the competitive music industry. “One of the biggest challenges I’ve faced is getting the right promotion and visibility,” he admits. Financial constraints often make it difficult to market and distribute his work effectively. Additionally, gaining serious support can be tough. “Some people don’t take you seriously until you’ve already made it big,” Lary shares.
Despite these hurdles, Lary’s passion keeps him going. “It takes persistence to push through the doubts and keep believing in your craft,” he says, crediting his loyal supporters for standing by him.
Making Every Performance Unforgettable
For Lary, performing is more than just singing—it’s about creating an experience. “I connect with the audience by being fully present and letting the music speak for itself,” he says. Whether it’s through eye contact, hype moments, or feeding off the crowd’s energy, Lary ensures every performance is unique.
“When I’m on stage, I want everyone to feel like they’re part of the journey,” he adds.
A Dream Realized: Dropping the Debut Single
Lary’s happiest moment so far has been the release of his official debut single. “I’ve spent a lot of time doing freestyles online, and now that the game is officially on, it feels amazing,” he beams. The single marks the beginning of an exciting chapter in his career, one filled with promise and potential.
What’s Next for Lary Costly?
Lary is gearing up for an exciting December with the release of his new track, *Giddem*. He’s also preparing for another song release soon after. Collaborations are high on his list, with artists like Bella Shmurda, Blvck, and Fireboy among his dream partners. “Collaborating with different artists will help create something fresh and special for music lovers,” he says.
Looking ahead, Lary is focused on growth and evolution. He aims to build a strong brand, assemble a solid team, and expand his presence beyond the local scene. “The experience so far has taught me the value of consistency, staying true to myself, and connecting with my audience,” he reflects.
A Message of Perseverance
Through his journey, Lary has learned the importance of resilience and staying authentic. “The dream is free, but the hustle is sold separately,” he reminds himself and others. He encourages aspiring artists to push through challenges and remain focused. “The journey isn’t easy, but with consistency, hard work, and belief in yourself, you’ll make it.”

More Than Music
While music is his first love, Lary also enjoys vlogging and sharing his experiences with his audience. However, he emphasizes that music remains his ultimate passion. “It’s my outlet and my way of telling stories that matter to me,” he says.
Lary Costly: Loving and Respecting Yourself
Lary’s journey is a testament to the power of authenticity and dedication. As he continues to push boundaries and share his vibrant sound with the world, one thing is clear: Lary Costly is here to stay, making waves and keeping the vibe alive.
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