In this editorial, we will find that with public relations – you are paying for effort invested and not the results.

Of course you will get some results, getting nothing is unacceptable however with PR the efforts of a publicist (whose job is to create a professional brand image and relationship with the media) may only begin to show results months or sometimes a year after the campaign is complete.

This is the part that is very important to understand because not everyone who is going to see your music link or cover art or video is going to view it the day you post it but over time the right person can see it and something amazing can happen.

And don’t forget you can do all of your own PR if you need shortcut results but just know this, building a brand takes a lot of time and effort. We are in the second year of building Bleu Studios and Entertainment.

Publicity is a marathon, not a sprint.

If we consider the number of albums and EPs coming out into the marketplace (>2,000 per week) not to mention the number of videos and content other artists are constantly putting out – only long term campaigns may even see palatable results because of consistency.

The end goal for every artist should be to garner recognition and connect with local industry players and audience. It’s essential to keep in mind that building a lasting presence and reputation in music requires constant commitment and a willingness to play the long game. 

Finally, with the evolution of devices, the 24-hour update cycles, and instant access to the internet, the opportunities for exposure online open for independent artists so I encourage you to get familiar with local music blogs and industry players in your city and attend local events.

If you are hiring a music publicist to see a spike in your sales, I have news for you: There is absolutely no correlation between getting great PR and selling music. PR is designed to raise awareness of you in the press, to help build and share a story, as well as build up critical acclaim.

Dear Reader, your questions and curiosity fuel the passion that goes into every session. We encourage you to keep the conversation going by following us on social media and check back frequently for more exclusive interviews.

Thank you for being an essential part of our community. See you again soon!